Our Family Is
Key To Success
Lili and Fun, Inc. is a marketing and communication agency that provides strategic consultation and implements actionable tactics to help brands reach their desired communities.
We design and execute 360 degree integrated marketing communication programs, mainly focused on content design, public relations, social media, and event management. We serve clients in forms of monthly retainer, full project and partial project, enabling clients to build a tailored and flexible outsourced marketing house to achieve a better Return-on-Investment.
Based in New York, we generate national and local-focused resourceful insights and out-of-box ideas to amplify our clients’ brand visibility and favourability among targeted audience groups, thus ultimately turning up their brand voice and boost market shares.
Meet Our Chairs
Board Chair
Lena Li
Managing Partner
Head of Business Development & Services
ACCOUNT TEAM
Managing Partner
Head of Business Development
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Lena Li leads account growth by designing campaign ideas and delivering high-quality engagement assets to help clients find their way to tell the trustful, powerful and colorful stories.
Board Chair
Weill Chen
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Managing Partner
Head of Creative Design
PRODUCTION HOUSE
Managing Partner
Head of Creatives Design
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Weill Chen is responsible for all kinds of creative asset deliverables, including but not limited to photos, videos, illustrations, pictures, and many more you can or cannot imagine.
Board Chair
Nina Zhang
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Managing Partner
Head of Operations
SUPPORTING FUNCTION
Managing Partner
Head of Operations
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Nina Zhang manages the firm's teams across Finance, Legal, Talent Capital and IT Services, ensuring a smooth and efficient operation that helps client-facing teams achieve amazing.
Lead Chair
Ann Goodman
Director
Digital Media Lead
ACCOUNT TEAM
Director
Digital Media Lead
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Ann Goodman supervises digital media client work, providing strategic consult on and daily management of content design, following community, influencer marketing, digital ads, and data analytics.
Lead Chair
Ravin Daswani
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Director
Content Lead
PRODUCTION HOUSE
Director
Content Lead
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Ravin Daswani heads editing and writing services for clients, supervising content quality of clients' marketing materials, such as reports, brochures, website text, media kits, and so on.
Lead Chair
Cara Shakoor
Director
Public Relations Lead
ACCOUNT TEAM
Director
Public Relations Lead
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Sandhya Shakoor advises clients on public relations strategies and manages their programs of media relations, public affairs, investor trust, executive positioning, and crisis communications.